Thanks for much for featuring Jess! Can you start by telling our readers a bit about yourself? What do you do for a living?
I’m Jess – a 26 year old home-grown Geelong girl. I am lucky enough to own and operate my own small business, Baked By Jess, where I create magical and colourful cakes, cupcakes and cookies.
How did Baked By Jess start? Have you always had a passion for baking?
My mind is a creative mess – since I was little I’ve always had dreams of baking but never knew it could be more than a hobby. After I left my full time job, I knew it was time to have a real go at pursuing my dream so I went back to school at William Angliss Institute full-time and learnt the fundamentals of baking. During this time I was also working tirelessly to perfect my decoration skills, spending every spare second I had in the kitchen.
Your baked creations are just something else. We start drooling just looking at your Instagram! What are your 5 favourite cakes or cupcakes you’ve made?
Oh my gosh! Decisions, decisions – that’s such a hard question for me because I put so much love and passion into all of my creations. However, I do have a special place in my heart for the cakes that I’ve made for all my beautiful friends and family.
What’s the best part about baking for you? What’s the most challenging?
I love making people happy and seeing the joy that arrives on peoples face when I enter a room with my magical creations. It is indescribable – it’s definitely my favourite part of baking.
As a creator, it is a constant challenge when you are trying to master the latest trends, but like anything, when you do it successfully it is the greatest feeling in the world.
When I first started making meringue kisses, I was stuck on struggle street, but now I have mastered them and they are one of my favourite things to make.
You seem to have truly mastered the art-form of baking, I mean you baked a UNICORN! What’s the longest time an order has taken? Would you consider yourself a perfectionist?
Thank-you! I would definitely say that each time I step into the kitchen I put the same amount of effort, passion and love in to my creations as the time before. I do love to get things perfect! I think that’s what people love about my designs is that I spend the time to create something just as they imagined and when you see that appreciation and joy it makes it all worth it.
What are your hopes for the future?
As I lay my head on the pillow at night I am constantly dreaming of my own space – having a space to call my own with a kitchen, decorating area and maybe even a cupcake drive-thru to make the people of Geelong that little bit happier 🙂
What do you like to do in your spare time?
My fur baby Max takes up most of my spare time, we love going on walks together and getting some inspiration for my work. I love keeping my mind active so if I’m not baking you’ll find me listening to podcasts/audiobooks, watercolour painting or drawing.
Lastly, what does a day in the life of Jess look like?
I am very lucky to say that my days are jam packed! Waking up early is a must in the Baked By Jess household – I usually start my morning with a walk to clear my mind then come home to get started on making and delivering orders to local Geelong cafes.
Baking is all about being organised and getting things done ahead of time – so my days are filled with visiting different shops for supplies and preparing orders for the week. As a small biz owner I wear all the hats and my days can be a mix of baking and admin.
Something I always make sure to do on a daily basis is check in on Instagram by posting a photo or chatting to my followers on Instagram stories where I’ve been sharing some baking tips and tricks. Follow me at @bakedbyjess_geelong to see what I get up to each day!